The WW2 Tunnels is an immersive WW2 experience within the tunnel system of Gibraltar. The tunnels are home to historical information and artifacts. The tunnels also doubles as an event space that can be hired our for events and conferences.
This was a brand new website build. The team approached us to assist in building a new website from scratch to advertise the exhibtion and also the event space within the tunnels.
Operations Director
Georgia Brown
Technical Director
Tyler Hounsome
Senior Marketing Manager
Zach Fry
Senior Web Designer
Peter Niesc
Full Stack Developer
Toby Stimpson
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The WW2 Tunnels events and exhibition centre was still under construction when we started on the website build. The team asked us to develop a website that reflected their emerging brand identity, captured the atmosphere of the space, and aligned with all signage and marketing materials planned for launch. The goal of the site was to give visitors a glimpse of the exhibition without providing to much information that would spoil it. The idea is to encourage people to experience it in person.
The team at WW2 tunnels already had some fantastic branding and of course historical imagery and video footage, so this was a great foundation for starting the site. We had a look at some other exhibition centres and historical sites as part of our initial research, but the journey of the site was clear in that we wanted users to get a sneak peek at what they could see if they visited.
We created wireframes for the website based off our initial research in the discovery. There were 2 main journeys for the site; one for users visiting and wanting to find out information about the exhibition and another for users visiting the site to book the space for events and conferences. It was important to consider all of this within the wireframes.
With great branding and imagery, the design came quite easily. With a lot of the imagery being black and white we relied heavily on the blue and yellow as background colours to help sections stand out within the design. We incorporated textured backgrounds throughout key sections of the site to echo the look and feel of aged, antique paper, adding depth and historical character to the overall design.
The website was built on WordPress using custom Gutenberg blocks, giving the team flexibility to update the site with new FAQs or imagery. We kept animation and interactivity to a minimum, allowing the imagery to do the talking and giving users space to absorb the content without distraction. However, we did incorporate an engaging video feature in the hero section, enabling visitors to switch between a series of historical clips. These archival videos were a fascinating discovery and added an authentic depth to the experience.
The historical imagery and video footage are what truly sets this website apart. Combined with the textured backgrounds and vibrant colour palette, the whole website experience feels like a piece of living history, while still remaining modern, engaging, and informative.
Creative Design created and built an exceptional website for us. They were very understanding of our detailed requirements and a pleasure to work with throughout the entire process, from concept to launch.
Chris Hammond – Hammond Drysuits
We had a fantastic experience working with Creative Brand Design. Briony Fairbairn and the team took all of our ideas on board and brought our website to life in ways we hadn’t even imagined. Briony kept in touch throughout the process, was incredibly friendly, and made everything run smoothly. We’re so impressed that we’re already returning to them for another website!
Kirsty Walton – Metroville Media
Excellent work, great design ideas and a professional approach.
Claudia & Ingo – SIVO Design
