A global macro advisory firm

Rosa Roubini

Nominee

Overview

Rosa & Roubini Associates is a global macro advisory firm providing independent research and
advisory services for business leaders and capital allocators.

The team at Rosa & Roubini Associates approached us as their branding and website were dated. They wanted a new logo, branding and website that was reflective of their modern views.

Sector: Finance & Advisory
Audience: Established Professionals, B2B, Corporations, Hedge Funds
Location: Global

The Scope

Bespoke Design
Content Migration
Custom WordPress Build
Cloudflare Hosting
Optimisation
Branding

The Team Members Involved

Operations Director

Georgia Brown

Senior Web Designer

Peter Niesc

Full Stack Developer

Toby Stimpson

Front End Developer

Ross Kass

UX Designer

Chris Saunders

+50%

Increase in users on the site

+53%

increase in new users on the site

new page one rankings

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What they wanted

Rosa Roubini approached us for a complete brand identity refresh, as well as a full website redesign and development. The team wanted a modernised design that reflected the new digital finance direction they were pursuing.

The project also involved extensive content migration, requiring the transfer of several thousand articles from the old site to the new, along with the implementation of a comprehensive redirect strategy.

What We Did

Discovery & Branding

Rosa Roubini wanted a much more modern brand than what they currently had. They wanted their new identity to be reflective of the current work and messaging. We achieved this with a cold 3 dimensional logo icon and bright gradient colour palette.

Primary Font

Secondary Font

Primary Colours

#0030C2

#FFFFFF

#EDEDED

#000000

Secondary Colours

#F29100

#E94D81

#A640B8

#009EE2

Wireframing

The website contained a substantial amount of content, so our priority was to wireframe the site out in a way that felt clear and easy to navigate. We focused on structuring the information so users could easily digest it without feeling overwhelmed by the scale of the site.

Design Breakdown

As the primary goal was to make the content accessible and easy to read, we incorporated generous white space throughout the design. To make sure we kept the layout visually engaging, we balanced this by using the gradients within the supporting imagery, adding colour and vibrancy.

Development Breakdown

We built the site on WordPress using Gutenberg blocks, ensuring the team could easily update content which was an essential requirement given they make daily changes. A major part of the project involved migrating more than 1,500 articles from the previous website to the new. This had to be done carefully to maintain the existing URL structure and preserve SEO performance.

How did we make Rosa Roubini unique?

We made Rosa Roubini distinctive by developing a bold, modern brand designed to stand out in the industry landscape.

Ongoing Relationship

Rosa Roubini host their website with us and we have also been assisting with branding up pitch decks and marketing materials to match their new brand and website.

Creative Design created and built an exceptional website for us. They were very understanding of our detailed requirements and a pleasure to work with throughout the entire process, from concept to launch.

Chris Hammond – Hammond Drysuits

We had a fantastic experience working with Creative Brand Design. Briony Fairbairn and the team took all of our ideas on board and brought our website to life in ways we hadn’t even imagined. Briony kept in touch throughout the process, was incredibly friendly, and made everything run smoothly. We’re so impressed that we’re already returning to them for another website!

Kirsty Walton – Metroville Media

Excellent work, great design ideas and a professional approach.

Claudia & Ingo – SIVO Design

I WANT A WEBSITE LIKE THIS ONE!

We can make that happen