An easy to use, no-fuss personalised license registration service.

The Personal Number Plate Company

Overview

When they approached CreativeWeb, The Personal Number Plate Company was in it’s early stages of life – they required a logo & branding – the business name had yet to be finalised – and of course, a bespoke website to market their license plate service.
We Delivered:

– Bespoke Logo Design
– Bespoke Website Design
– WordPress Development
– Custom API Coding
– Woocommerce Setup
– Interactive Effects
– Onsite SEO

Sector: Property
Audience: Landlords that own rental property in the London Area
Location: London, United Kingdom

The Scope

Logo Creation
Brand Identity
Custom WordPress Build
Bespoke Design
Custom Development of a job listings platform
Cloudflare Hosting
Search Engine Optimisation

The Team Members Involved

Operations Director

Georgia Brown

Technical Director

Tyler Hounsome

Senior Marketing Manager

Zach Fry

Senior Web Designer

Peter Niesc

Full Stack Developer

Toby Stimpson

+56%

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+200%

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+3SECS

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Logo & Branding

A SIMPLE, CLEAR MESSAGE

Our logo designer was tasked with creating something that made us of ‘Reggie’, the company mascot, while also being clear & easy to immediately understand the business.

We worked together with the Personal Number Plate Company to realise the final logo, which was inspired by a number plate itself – with the graphic of Reggie on the left, and a line separating the text on the right.

Primary Font

Secondary Font

Primary Colours

#FDD91B

#FFFFFF

#F3F4F4

Secondary Colour

#000000

#585B5D

DVLA API Lookup

CUSTOM NUMBER PLATE DATABASE

In order for the website to function, we needed to be able to query the extremely large database of over 60 million available number plates without causing a long wait time for the user. We created AJAX calls and optimised PHP / mySQL queries to achieve this, as well as optimising the database to be as lightweight & accessible as possible.

We also set up a scheduler to update the database when new plates were added, or existing plates were sold – to ensure that the information on the website is always up to date.

Custom Checkout

WOOCOMMERCE INTEGRATION

In order for the user to actually purchase a plate, we set up WooCommerce on the site and integrated a custom checkout page, which sent option data through to the payment system. Users can also preview how their plate will look on a number of different vehicles, thanks to some advanced PHP image processing & intelligent logic.

The payment structure was also integrated with custom fields available to the site admin, allowing them to easily manage their price points and apply any increase or discount where appropriate.

Delivered Results

I WANT A WEBSITE LIKE THIS ONE!

We can make that happen