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Overview

BGL Companies portfolio ranges from golf clubs with technology driven driving ranges, indoor and outdoor leisure venues, health & fitness facilities, as well as a 15th century Lodge full of character and charm!

As we were rebuilding all of the BGL golf websites, the team felt that the main group website was no longer up to scratch. The team asked us to redesign the main group website so that it would be inline with the new golf sites.

Sector: Architecture, Design
Audience: Master Craftsman, High Net Worth Individuals
Location: Worldwide

The Scope

Bespoke Design
Animation
Custom WordPress Build
Cloudflare Hosting
Optimisation

The Team Members Involved

Operations Director

Georgia Brown

Technical Director

Tyler Hounsome

Full Stack Developer

Toby Stimpson

Senior Marketing Manager

Zach Fry

Senior Graphic Designer

Matt Hadwiczak

+118%

Increase in new users

+95%

Increase in returning users

+52%

increase in users visiting the site from Google

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What they wanted

BGL Company approached us to redesign and develop their main group website, as the existing site felt dated and lacked interest. The website also failed to clearly communicate the breadth of the business or provide the level of detail the team wanted across its different areas and offerings.

What We Did

Discovery & Branding

During the discovery phase, we worked to expand the company’s existing branding. With only a logo and four core colours, we assigned one colour to each area of the business to help clearly differentiate the group’s offerings. We also developed a fifth colour that would be used across pages that were tied to a specific area of the business. As the team wanted the site to feel modern and approachable rather than stuffy, we selected a bold, contemporary typeface to reinforce this direction.

Primary Font

Secondary Font

Primary Colours

#FFFFFF

#060708

#8039E4

Secondary Colour

#F5F5F5

#5D6475

Wireframing

As the site was more focused on providing information rather than generating leads, the wireframing stage centred around us ensuring that all key pages, content, and information important to the team were clearly represented. Content was carefully structured and laid out in an easy-to-read, accessible manner, allowing users to quickly find and understand information across the site.

Design Breakdown

For the design, our goal was to create a website that felt current and modern. We made use of white space to give the layout room to breathe, helping to balance and soften the bright colours used throughout the site while maintaining a clean, contemporary aesthetic.

Animations

Development Breakdown

During development, we incorporated subtle load and hover effects to make the site feel more engaging. The site was built on WordPress using Gutenberg blocks, enabling the team to easily update content and publish new articles while maintaining design consistency.

SEO Results

Ongoing Relationship

We still work the BGL Company to manage all 10 of their golf club websites as well as the main BGL company website. We also look after websites for Adventure Leisure as well in Bunkers UK and Total Ninja.

Excellent work, great design ideas and a professional approach.

Claudia & Ingo – SIVO Design

I WANT A WEBSITE LIKE THIS ONE!

We can make that happen