GreenAcres Group is a compassionate provider of memorial parks across the UK, dedicated to offering serene, sustainable spaces for people to remember and celebrate their loved ones. We partnered with GreenAcres Group to redesign their website, creating a calm and intuitive user experience with clear navigation, planning resources, and SEO-optimised content that mirrors the tranquillity of their parks. Post-launch, we continue to provide support, ensuring the site remains secure, accessible, and up-to-date.
Creative Director
Daniel Pereira
UX Designer
Chris Saunders
Senior Web Designer
Peter Niesc
Technical Director
Tyler Hounsome
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We began with the values of compassion, remembrance and sustainability. Soft, natural colours, calming typography and a thoughtful library of imagery were chosen to reflect the serenity and comfort their parks provide. These elements formed the foundation for the site, ensuring a consistent, gentle experience across design, content, and functionality.
From the start, we mapped out user journeys with wireframes that prioritised clarity and ease of navigation.The goal was to create a calm experience where visitors could explore memorial options and find support with minimal friction. These early layouts gave us a clear view of how their compassionate services and resources would be presented.
With the foundation in place, we developed a visual language that reflects peace, comfort and connection with nature. Soft colours, gentle textures and clear typography create a serene, welcoming experience, guiding visitors through memorial options and planning resources with ease.
We brought the site to life with subtle, thoughtful animations. Gentle scroll-triggered transitions, soft hover effects and small interactive moments guide visitors through the content, creating a calm and engaging experience that supports reflection and exploration.
We built the website to include practical features like a contact system integrated with their CRM, a resource library to assist with ceremony planning, and SEO improvements to boost visibility online.
With the launch of the new website, we carried out some essential SEO housekeeping, making sure all metadata was in place, the site was technically healthy, redirects were properly handled and core keywords were covered.
Even with this light approach, the site saw an immediate boost in visibility and organic engagement. The stronger structure, clearer content, and improved technical foundations helped search engines understand the site better, leading to noticeable growth in both rankings and new users.
What sets this project apart is its focus on creating a serene and compassionate online presence that truly reflects GreenAcres’ values. From the calming visual language to the thoughtful interactive touches, the site doesn’t just provide information, it embodies a sense of comfort, reflection and care for those remembering their loved ones.
Excellent work, great design ideas and a professional approach.
Claudia & Ingo – SIVO Design
