Web design for African Safaris

Fitzroy

SOTD
Awarded

Overview

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Sector: Travel
Audience: Master Craftsman, High Net Worth Individuals
Location: Worldwide

The Scope

Bespoke Design
Website Development
Web Hosting
Onsite SEO
Interactivity
Payment Integration

The Team Members Involved

Operations Director

Georgia Brown

Technical Director

Tyler Hounsome

Senior Marketing Manager

Zach Fry

Senior Web Designer

Peter Niesc

Full Stack Developer

Toby Stimpson

UX Designer

Chris Saunders

+262%

increase in average engagement time

+38%

increase in organic traffic

+74%

increase in new users in US

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What they wanted

Fitzroy Travel specialises in unique, exclusive African safari adventures, offering bespoke experiences and personalized service, with a focus on authentic, remote destinations and strong local partnerships. Fitzroy Travel required a website that compellingly showcased their services’ value through visually striking design.

What We Did

The design of Fitzroy Travel’s website features large, impactful images that capture the essence of their safari adventures, immersing visitors in the experience. Interactive effects engage users, enhancing their overall browsing experience. Additionally, the design consistently reflects the Fitzroy Travel brand, ensuring a cohesive and professional appearance throughout the site.

Primary Font

Secondary Font

Primary Colours

#B19F70

#E5E5E5

#363839

#FFFFFF

Secondary Colour

#000000

#FC9002

Wireframing

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