Bespoke design and development for the official Gibraltar Upper Rock Nature Reserve

Gibraltar Nature Reserve

Overview

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Sector: Travel
Audience: Master Craftsman, High Net Worth Individuals
Location: Worldwide

The Scope

Bespoke Design
Ecommerce Development
Web Hosting
Onsite Optimisation

The Team Members Involved

Operations Director

Georgia Brown

Technical Director

Tyler Hounsome

Senior Marketing Manager

Zach Fry

Senior Web Designer

Peter Niesc

Full Stack Developer

Toby Stimpson

UX Designer

Chris Saunders

+262%

increase in average engagement time

+38%

increase in organic traffic

+74%

increase in new users in US

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What they wanted

An e-commerce platform for the sale of merchandise.
A ticket purchasing system that incorporates QR code technology for on-site verification.
A booking and purchasing system for scheduling attractions like caving, private tours, and dolphin sightseeing.
Custom animations and interactive maps to enhance user experience.
Live webcam feeds and social media banners for real-time engagement.
A permissions system that enables service providers to manage their bookings efficiently.
Seamless integration with WordPress Gutenberg Blocks, facilitating effortless content management.

What We Did

The website design for the Gibraltar Nature Reserve is visually compelling, featuring large Gibraltar landscapes through immersive video and drone content.

The site offers an optimised ticketing and merchandise purchasing journey, ensuring a smooth user experience. The design maintains brand consistency, reflecting the reserve’s identity. A collaborative UI/UX approach has been adopted, making navigation intuitive and user-friendly.

Primary Font

Secondary Font

Primary Colours

#199E6D

#F0F0EA

#000000

#FFFFFF

Secondary Colour

#AE443D

#789CC5

#9CC06C

#815197

Wireframing

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Design Breakdown

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Animations & Interactions

Development Breakdown

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SEO Results

How did we make Social Element unique?

What sets the Social Element website apart is its use of video content and thoughtfully applied brand assets. Rather than relying solely on static imagery, the site brings the brand to life through motion and animation, creating a sense of energy and personality.

Ongoing Relationship

We still work with Social Element now on their SEO and also helping with small design tweaks and updates.

Excellent work, great design ideas and a professional approach.

Claudia & Ingo – SIVO Design

I WANT A WEBSITE LIKE THIS ONE!

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