Gorilla Science is a platform founded by Tom Nelson and Martin Durkin that promotes open scientific debate, free thought and questioning of mainstream narratives. They champion values like economic freedom, industrial progress and intellectual curiosity, encouraging people to “doubt everything.” The project isn’t funded by large industries like oil or coal, instead relying on subscriptions and donations from supporters to grow and maintain their work.
Project Manager
Briony Fairbairn
UX Designer
Chris Saunders
Senior Web Designer
Peter Niesc
Technical Director
Tyler Hounsome
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We began by grounding the project in Gorilla Science’s brand identity. Bold colors, experimental typography and a library of quirky, high-energy assets that capture their playful yet thought-provoking tone. These elements set the foundation for everything that followed, ensuring consistency across design, animation, and functionality.
From the start, we mapped out user journeys with wireframes that focused on flow and functionality. The goal was to make video content the star while ensuring donations and community interaction felt seamlessly integrated. These early layouts gave Gorilla Science a clear view of how their big ideas would take shape digitally.
With the foundation in place, we pushed the visuals further. Drawing inspiration from retro sci-fi, vintage posters and the static fuzz of old TV sets, we created a design language that was unapologetically bold. Think ‘60s space-race television colliding with today’s internet rabbit holes – big, bright, a little bizarre and impossible to ignore.
Static wasn’t an option. We crafted a site that feels alive, layering in scroll-triggered transitions, animated hover states and micro-moments designed to surprise and delight. Rather than simply browsing, users are immersed in a dynamic experience that keeps them engaged at every step.
With the foundation in place, we pushed the visuals further. Drawing inspiration from retro sci-fi, vintage posters and the static fuzz of old TV sets, we created a design language that was unapologetically bold. Think ‘60s space-race television colliding with today’s internet rabbit holes – big, bright, a little bizarre and impossible to ignore.
What sets this project apart is its fearless embrace of Gorilla Science’s brand eccentricity. From the visual language to the animated details, the site doesn’t just showcase content, it embodies the spirit of the platform: unconventional, engaging, and unapologetically curious.
We had a fantastic experience working with Creative Brand Design. Briony Fairbairn and the team took all of our ideas on board and brought our website to life in ways we hadn’t even imagined. Briony kept in touch throughout the process, was incredibly friendly, and made everything run smoothly. We’re so impressed that we’re already returning to them for another website!
Kirsty Walton – Metroville Media
