Adclaro, a London-based company renowned for tailoring bespoke solutions, simplifying complex theories, and fostering strong client relationships, Adclaro stands out in an industry often marked by opacity.
The company underwent a name change and rebrand and required a brand new website design and development to align with their new identity and messaging.
Creative Director
Daniel Pereira
Front End Developer
Ross Kass
Senior Marketing Manager
Zach Fry
Senior Graphic Designer
Matt Hadwiczak
Full Stack Developer
Toby Stimpson
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Adclaro wanted a new website that reflected their updated brand identity and supported their next phase of growth. The existing website was very copy-heavy and dated, which no longer aligned with their ambition or positioning in the market.
The goal of the new website and brand was to present Adclaro as a modern market leader, helping them build credibility, attract new opportunities, and support their target of achieving £10 million in business value.
The discovery phase began with an internal workshop where we carried out market research, reviewed competitor websites, and explored example websites for inspiration. This process allowed us to understand the competitive landscape, identify opportunities for differentiation, and gather clear ideas around design direction, layout, and functionality for the new website.
During the wireframing phase, we focused on carefully mapping the user journey and defining how visitors will move through the website. We created a clear, intuitive layout ensuring information is delivered in a streamlined and engaging way.
During design we focused on translating the approved wireframes into a polished visual design that was fully consistent with the new brand identity. We ensured the use of typography, colour, imagery, and layout aligns with the updated branding, creating a confident and cohesive look and feel across the site. Emphasis is placed on clarity, white space, and strong visual hierarchy to deliver an engaging user experience.
The development phase focused on building a futureproof and flexible website using WordPress, with Gutenberg blocks to allow for easy content updates and long-term scalability. Alongside this, we introduced subtle load effects and interactions using the brand’s glass-style assets, adding a layer of engagement without overwhelming the user experience. These details help bring the design to life while maintaining performance, usability, and consistency with the overall brand aesthetic.
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Tim Everson – SiTESPAN
Creative Design created and built an exceptional website for us. They were very understanding of our detailed requirements and a pleasure to work with throughout the entire process, from concept to launch.
Chris Hammond – Hammond Drysuits
Excellent work, great design ideas and a professional approach.
Claudia & Ingo – SIVO Design
We had a fantastic experience working with Creative Brand Design. Briony Fairbairn and the team took all of our ideas on board and brought our website to life in ways we hadn’t even imagined. Briony kept in touch throughout the process, was incredibly friendly, and made everything run smoothly. We’re so impressed that we’re already returning to them for another website!
Kirsty Walton – Metroville Media
