One of USA todays bestselling authors

Callie Hart

Overview

Callie and her books have been featured in the press and she is one of USA todays best selling authors.

Callie felt like her website was boring and unappealing to her readers. She wanted a website that felt like you were in one of her stories. So our job was to design and develop something interactive and immersive for her readers.

Sector: Author
Audience: Females 18-35
Location: UK/USA

The Scope

Bespoke Design
Scroll Animation
Custom WordPress Build
SEO
Cloudflare Hosting
Optimisation

The Team Members Involved

Operations Director

Georgia Brown

Technical Director

Tyler Hounsome

Senior Web Designer

Peter Niesc

Full Stack Developer

Toby Stimpson

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What they wanted

Callie wanted a highly interactive website that took elements from her books and brought them to life. The idea of the homepage was to engage users and feel like they were scrolling through one of her stories.

Although the content and structure of the site remained mostly the same, the importance was to make the users feel like they wanted to explore the site and make it feel like an extension of one of her novels, hopefully prompting people to get in touch or purchase her books.

What We Did

Discovery & Branding

When Callie approached us, she already had a logo for her brand but not much else in terms of visual identity. During the discovery process, we explored various colour palettes for the site. We knew we wanted a dark, moody aesthetic that reflected the tone of her books, but we also wanted to incorporate a bright accent colour to create visual highlights throughout the site.

Primary Colours

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Wireframing

The aim was to preserve the overall structure of the site while improving the user experience. After reviewing user journeys, we reorganised certain sections to create a more intuitive flow, guiding visitors more naturally toward the books and encouraging deeper engagement with Callie’s stories.

Design Breakdown

The design was the most important part of this build. We wanted the site to be highly interactive with scroll animations. The idea was that the homepage told a story and users felt like they were scrolling through one of Callie’s books. To bring this to life, we storyboarded a rough sketch on a whiteboard before translating the concept into Figma, ensuring the narrative flowed seamlessly from start to finish.

Development Breakdown

The website was built on WordPress using Gutenberg blocks, while the homepage was crafted as a custom page template. On the frontend, we utilised HTML, CSS, JavaScript, GSAP, and WebGL to bring the interactive, story like design to life.

How did we make Callie Hart unique?

The stories created by Callie Hart were the key to making this project truly unique. Her storytelling guided our choice of images and graphics, helping bring the site’s design to life. Both the team and the client had a clear vision for how the site should look and feel, and by combining Callie’s words with our designers’ expertise, we were able to fully realise that vision.

Ongoing Relationship

We continue to work with Callie, providing website hosting and ongoing support with WordPress updates, blog creation, and SEO reporting.

Creative Design created and built an exceptional website for us. They were very understanding of our detailed requirements and a pleasure to work with throughout the entire process, from concept to launch.

Chris Hammond – Hammond Drysuits

We had a fantastic experience working with Creative Brand Design. Briony Fairbairn and the team took all of our ideas on board and brought our website to life in ways we hadn’t even imagined. Briony kept in touch throughout the process, was incredibly friendly, and made everything run smoothly. We’re so impressed that we’re already returning to them for another website!

Kirsty Walton – Metroville Media

Excellent work, great design ideas and a professional approach.

Claudia & Ingo – SIVO Design

I WANT A WEBSITE LIKE THIS ONE!

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