Trad-X is an OTC trading platform created by global financial brokering powerhouse Compagnie Financière Tradition. They wanted to refresh the existing Trad-X website to accompany a change in colour scheme, while also making it easier for staff to maintain & update the site content.
We Delivered:
– Bespoke Design & Development
– Interactive Effects
– Custom Video Creation
– Onsite SEO
Operations Director
Georgia Brown
Technical Director
Tyler Hounsome
Senior Marketing Manager
Zach Fry
Senior Web Designer
Peter Niesc
Full Stack Developer
Toby Stimpson
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Acara were looking for a new site with a luxury feel to appeal to their demographic of landlords that own rental property in the London Area.
The site was briefed as having a luxury, almost regal feel, with an expensive property interior as a media focal point of the site. The client wanted a simple, minimalistic site without the use of excessive scrolling. Modern usability and a “classic British feel” were also desirable qualities.
The Trad-X site is very much content-focused, so we had to ensure that we placed the information at the forefront of the design, without sacrificing the modern ‘feel’ they were after, and keeping some subtle effects to improve user engagement.
The backend of Trad-X allows the Tradition staff to easily amend content throughout every part of the website, and even amend animations and styling without having to write any code, giving them a huge amount of flexibility.
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Compared to the previous website, Trad-X have found it much easier to use the new site CMS to populate and manage content & styling. The fresh layout & code of the site brings it up to date with modern web standards and has improved user engagement as a result.
The site has been fully tested across a wide range of devices to ensure no outstanding bugs or compatibility issues, and has also been SEO & performance optimised to minimise loading times & maximise visibility.
